The Feminist Economic Transformation (FET) Project
Now is the time to envision a transformative and new economic model that centres the health and well-being of our societies, economies and our planet. This involves the intentional process of coming together to actively imagine what this could look like, without the constraints of current systems of oppression.
→ the challenge
COVID-19 exposed and exacerbated the extreme inequalities in our societies.
The pandemic has disproportionately impacted women, particularly those who belong to Black, Indigenous or racialized communities, (im)migrant and refugees, women living with disabilities or members of the LGBTQ2+ communities.
Building a better future cannot simply be an exercise of rebuilding what was already there. The tremendous impact of the pandemic also presents an opportunity to resist a return to normal, to imagine something new.
→ our insight
Making a feminist economic future tangible and accessible.
Anti-Heroine Media led a collaborative design process, foregrounding the diverse voices of the exceptional leaders who participated in the visioning sessions. Together, we too were able to visualize this future through multimedia design and creation, translating deeply rich and inspirational content into a digital world of its own.
→ the solution
We approached these products from a storytelling perspective, leaving space for the deconstruction and reconstruction of a feminist future.
Embracing a collage style and dreamline visual style, Anti-Heroine Media created a suite of products to both actualize the visioning work orchestrated by Oxfam Canada, and make their findings and processes accessible to the general public. We designed a dynamic micro-site, built out by Loop, to house the project online. Using Zoom recordings from the visioning sessions, we created summary videos to give viewers a glimpse into each exercise and its various possibilities. We also developed graphics, original illustrations, and copy for a visioning exercise script, compiled into a digital zine to allow users to hold their own visioning sessions. Lastly, we created graphics to promote the initiative on social media.
Accessibility was front and centre in the design of these products, including captioning and transcription for the videos, alternative text for graphics, and the use of a dyslexic-friendly font.
